Y-Not Culture is an online urban youth lifestyle magazine that focuses on highlighting youth culture role players and empowering young people. The name was inspired by the phrase “Why not?”, which encourages people to take risks and pursue their dreams. The founders wanted to create a brand that encourages people to take risks and pursue their dreams. The brand’s mission is to inspire people to live life to the fullest and not be held back by fear or doubt. Why not? encourages individuals to embrace their passions and live a life without regrets.